Sunday, February 20, 2011

those first 4 ingredients

now that the initial niceties are out of the way, let's blog. grab your bag and/or can of dog and cat food that you are currently feeding, and let's have a look at the ingredients. many people take the colorful front of the bag (or can) with its fancy graphics, and words like, "healthy", "natural", "complete", blah, blah, blah at face value, never thinking to flip the bag (or can) over to see if the food they're feeding is really "healthy", "natural", well, you get it.

the first 4 ingredients are very telling about the validity of these claims.

the following is generally the first 4 ingredients you will see when you look at a bag of commercial brand dry dog (and in some cases, cat) food - ground yellow corn, chicken by-product meal, corn gluten meal, whole wheat flour...

believe it or not, none of these ingredients have any nutritional value, and in many cases are the reason why our pets stink, lick their paws, develop hotspots, struggle with their weight, and are constantly sick to their stomachs.

the following is an example of the first 4 ingredients on a bag specialty dry food - chicken meal, turkey meal, lamb meal, brown rice...

omg, is my reaction every time i compare foods. the industry standard is so low that companies can process and package just about anything and market it as healthy, nutritious, complete, blah, blah, blah, and we as consumers think that we are making the best choices for our furry companions based on the colorful, attractive bags with their positive claims.

so, what does your pet food bag (or can) have to say? flip it over, take a minute, check out the first four ingredients, go further, if you dare (we'll be chatting about all the other nasty bits very soon) and then look at your dog and cat, and ask yourself, "what can i do better?".

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